A fresh take on an old favorite: The new APOM by Maison Francis Kurkdjian
In 2009, Maison Francis Kurkdjian introduced two distinctive fragrances under the name APOM, which stands for "A Part Of Me." These original scents, APOM Homme and APOM Femme, were designed with separate genders in mind but shared a common blend of amber, lavender, and orange blossom. Each version offered a unique expression of sensuality, embodying the spirit of individuality while still maintaining a connection through their shared notes.
Fast forward to 2024, and Maison Francis Kurkdjian has reimagined this beloved fragrance. The house released a new, unified version of APOM, which combines the best aspects of both the Homme and Femme editions into one harmonious fragrance. According to Francis Kurkdjian, this new iteration of APOM represents “a conversation between the soul and the skin – a sensual signature with a bright and generous sillage. A part of yourself that you leave with others.”
So, what's new in the reimagined APOM?
While the original versions were marketed toward different genders, the new APOM takes a more inclusive approach, appealing to all lovers of the scent, regardless of gender. Though it retains its joyful, sensual character, this new release feels both familiar and fresh, bringing a sense of nostalgia while introducing something unmistakably modern.
The essence of the new APOM
APOM by Maison Francis Kurkdjian is a floral, aromatic, and ambery fragrance that unveils an immediately recognizable signature. Luminous top notes lead into a soft, floral heart, where the rich, aromatic lavender harmonizes with the addictive sweetness of orange blossom. Together, they create a bright yet delicate sillage that envelops the wearer in warmth and lightness.
The addition of ylang-ylang contributes a sunny, exotic depth to the scent, while vanilla unfurls in the background, lending a comforting sweetness. All of this is beautifully wrapped in the airy, intimate embrace of white musks, ensuring the fragrance hugs the contours of both body and personality.
A fragrance for the soul and skin
In this new release, APOM stays true to its core identity: a fragrance that is personal, intimate, and designed to leave a lasting impression. It’s a scent that evolves with the wearer, becoming a part of them and, as Kurkdjian says, a part of what they leave with others.
Whether you were a fan of the original APOM Homme or Femme, or you're discovering this fragrance for the first time, the 2024 edition offers something that feels new yet comfortingly familiar—perfect for those who want to carry a part of themselves wherever they go.
