Fresh, creamy, and unexpectedly addictive. With Milk & Matcha by Obvious Parfums, a fleeting moment becomes a cherished ritual—a brief pause before the day truly begins. Imagine the scent of freshly brewed matcha, made silky smooth with a dash of milk. The crisp, slightly bitter notes of matcha melt into creamy vanilla and delicate orange blossom, striking the perfect balance between energy and comfort.
Perfumer Maebh McCurtin introduces the renowned umami sensation to perfumery for the first time with Milk & Matcha. Built around the matcha accord, this fragrance is inspired by the warmth and tranquility of a matcha latte. The softness, the warmth, the layered simplicity—everything that makes this ritual so special is captured in a scent.
With Milk & Matcha, you pause for something small yet significant—something that just feels right. A fragrance for optimists, dreamers, and those who savor life’s little moments. For those who see fragrance not just as an accessory, but as a moment of calm in a busy day.
"Turning every day into a new adventure. Make the days meaningful instead of just counting them. But before diving into the hustle of daily life, an unchanging ritual takes center stage: a stop at the counter. The coffee machine roars, releasing a cloud of steam. This fleeting moment offers a treasured pause—a warm cup in hand, holding a velvety, green elixir."
Ginger, Mandarin, Matcha tea, Orange blossom, Maté, Vanilla, Tonka beans, Peru Balsam
Obvious Parfums represents a new form of luxury, rooted in simplicity and respect for the world around us. With a focus on pure, high-quality ingredients, the brand creates modern fragrances that are both elegant and sustainable. Led by David Frossard, Obvious delivers refined scents that effortlessly fit a contemporary lifestyle—unadorned and authentic. Each fragrance is carefully crafted, inspired by nature, and designed to showcase beauty and sophistication in the most natural way. Obvious Parfums is luxury in its purest form, without unnecessary embellishments.
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Gourmand fragrances are sweet, tempting and mouthwatering. Just as much we enjoy eating sweets, perfumers are inspired by the addictive character of the almost edible notes. Gourmand is the collective name for sweet delicacies. Think of chocolate, hazelnut, vanilla, coffee, caramelized sugar, bubblegum or licorice, yummmmm.
Meabh McCurtin
Irish perfumer Meabh McCurtin, a rising star in modern perfumery, has created exciting bespoke and niche perfumes for smaller niche brands and luxury companies. While Meabh’s academic pursuits initially steered her towards the world of science, it was during her master's program in molecular biology that her true vocation to become a perfumer unfolded. Meabh's passion for perfumery has led her on a captivating journey, spanning from Lyon and Geneva to Amsterdam, New York, and her current residence in Paris. Among her accomplishments stands an award-winning fragrance, Róisín Dubh, inspired by her roots in Ireland. She has also created Eau d’Amsterdam with Perfume Lounge owner and scent designer, Tanja Deurloo, a perfume based on the scent of Amsterdam’s Elm trees. Blending her deep appreciation for poetry with the art of perfumery, Meabh crafts scents that resonate with a profound sense of refinement and artistry.